Courtesy of the one and only Merlin Mann, this 43 Folders interview with Seth Godin is a great conversation about the video below and being “a person who ships.” Their discussion about overcoming the mental hurdles we all face when doing something new or different is truly inspiring.
Seth Godin: Quieting the Lizard Brain from 99% on Vimeo.
What Seth and Merlin spend most of their time talking about is Seth’s most recent book, Lynchpin. More specifically, they talk about the commodity of ideas and the real value of actually shipping whatever it is you make or do. I realized that with the Streetliner, neither the concept nor the design are particularly remarkable. What would make it an amazing would be to actually finish. That’s all. Completing the Streetliner at all will be a huge accomplishment. Being literally in the idea business, it’s easy to lose site of the fact that success is 99% showing up — that is 99% “shipping” whatever it is I do. Sure, I have to be creative and innovative, but it’s all pretty meaningless if I never actually ship anything. If I never get my prototype built, then the actual Streetliner is sure to never happen. With that in mind, it’s time to get back in gear. Thanks guys, that was just the push I needed.